MARSHALL McLAURY MONROE - Brief Bio
Marshall Monroe is a Visioning Consultant, Communicator, Executive Producer, and serial Innovator who spent 14 years as a Creative Executive with the Walt Disney Company. At Disney he created shows and technologies in use in every one of their major theme parks around the world, generating hundreds of millions of dollars in revenue. His imaginative concept for Blizzard Beach, an $80 million water park in Walt Disney World, has for over a decade been consistently ranked first or second in the nation in creative originality and guest attendance. He is founder of Marshall Monroe Magic, an exclusive consultancy in Northern New Mexico which researches Creative Excellence and advises such clients as HBO, DIRECTV, NASA, Sandia National Laboratories, Paul Allen's Vulcan Ventures, The U.S. Department of Defense, The New Mexico Economic Development Department, The Texas Department of Agriculture, and The National Inventors Hall of Fame.
Monroe’s firm is pioneering a new class of professional services, bringing creative development skills, talents and tools to bear on visioning, mission transformation, and grand strategic challenges with organizations worldwide.
An expert in creative strategic transformation, visioning, communication technologies, and storytelling, Monroe is also a member of the Director of National Intelligence's Intelligence Science Board.
Monroe has developed a proprietary program, dubbed Omni-Lateral Innovation, which he leverages to drive customized successes across four practice areas: Commercial, National Security, Public Policy, and Non-Profit. Monroe is former founding Chair of the New Mexico Governor’s Council on Film and Media Industries. He led a strategic planning effort for the state in this industry sector which resulted in an economic impact increase from $8 million annually to over $400 million in less than two years. Monroe is acting chair of the advanced technology committee of that board, is on the Albuquerque Mayor’s Film and Digital Media Advisory Board, is on the University of New Mexico Business and Industry Advisory Cabinet. Monroe studied engineering and art at Stanford University.
He holds 14 patents and is the author of two books on the topic of applied imagination: “Dream Too Big?” and “Invent Now!”.
Monroe is also a popular performing singer-songwriter and guest speaker on the topics of Creativity, Professional Innovation, Leadership, Communication, and Storytelling.