The Magic Canyon Institute
The Magic Canyon Institute (MCi) is more than a place; it’s an innovative vision centered on a positive and adaptive transformation of our world. This approach delivers exceptional results to our clients with a dash of showmanship that reflects the art and practice of making Magic. MCi engages in both physical and virtual environments where community and creativity can flourish:
- The Magic Canyon Ranch; filled with spectacular wildlife and pristine riparian ecosystems.
- The Barn Studio and the Talent Pool; rich in texture and symbolism, while supercharged with the ultimate in information and communications technology.
- The Crystal Ball Room™ and our collaborative production network; a secure virtual team hub for facilitating new ideas and the realization of finished products.
- Our Prototype Shop and Atelier; where refined artistry is being re-discovered and physical fabrication can serve as a primary outcome or support larger objectives.
- Our Mockup and Test facilities where the virtual and physical worlds fuse into a new reality.
Ultimately, MCi is a community of Dreamers, DOers and Collaborators who share a vision that is not just about commercial survival in a global economy, but is about making a better world and making good time - with the emphasis on good. MCi delivers, via our Omni-Lateral Innovation framework, a spectrum of creative options and groundbreaking solutions. We invite our clients to participate in this experience - to touch the lifestyle that we strive to achieve, teach and perpetuate; to absorb deep-dive research and participate in the journey of authentic innovation. Because there is no question that what the world needs now is more Magic!
— Marshall Monroe, Magic Canyon Ranch, 2009