The Magic Canyon Institute (MCi) is more than a place; it’s an innovative vision centered on a positive and adaptive transformation of our world. This approach delivers exceptional results to our clients with a dash of showmanship that reflects the art and practice of making Magic. MCi engages in both physical and virtual environments where community and creativity can flourish:
Ultimately, MCi is a community of Dreamers, DOers and Collaborators who share a vision that is not just about commercial survival in a global economy, but is about making a better world and making good time - with the emphasis on good. MCi delivers, via our Omni-Lateral Innovation framework, a spectrum of creative options and groundbreaking solutions. We invite our clients to participate in this experience - to touch the lifestyle that we strive to achieve, teach and perpetuate; to absorb deep-dive research and participate in the journey of authentic innovation. Because there is no question that what the world needs now is more Magic!
— Marshall Monroe, Magic Canyon Ranch, 2009